Jan 12, 2010
The first thing you need in order to install Google Analytics is a Google Account which can be applied for at https://www.google.com/accounts/NewAccount
Once you have a Google Account you can head over to Google Analytics to apply for an account. This is a simple process which only requires you to know the name of the domain and what country you are in ( twice for some reason ) and you are done.
Google Analytics will now give you some code which you need to have inserted just before the closing <body> tag of your site’s code.
You will then have access to very detailed data about the traffic your site receives. Particularly after a month or so you will start to build up a good idea where your traffic is coming from and what they are doing when they are on your website – in turn allowing you to direct your online marketing campaigns and allow you to identify any areas where your website’s usability is lacking.
The more you return and investigate just what your customers are doing on your site the more you are able to make the best of your web presence.