By analyzing the way in which your users interact with your website we can determine where you are losing out on sales. We can see at which stage in the checkout process your clients are deciding that they have made a mistake and decide not to continue further towards the goal.
By making adjustments (both small and large scale) to the layout/ information architecture of the site it is possible to lead potential conversions towards the goal.
Relatively minor increases in conversion rates can reap huge benefits to a company online. It can be a huge and expensive process to increase traffic by 50% whereas increasing conversions by 2% may well see a higher sales volume with lesser investment and a higher corresponding client satisfaction – this in turn feeding back to the new web community.