Feb 23, 2010
We will be working together with a local business to increase targeted traffic to their website.
We will start off by analysing the current situation of the website, looking at visitor origin and behaviour so that we are well positioned to both learn from current traffic and improve upon it.
This initiation will be followed by an extensive period of analysis of the industry in general and the best performing sites of their competitors, it is important to see what other people are doing in your arena and to learn from them.
As a result of the industry analysis we will define a list of keywords, commonly used search terms, and implement these into the website’s content and code.
Some websites are lacking in content in general so content creation can come into play at this stage.
The good thing about following ethical SEO techniques is that they, in fact, are good for all concerned. In the old days SEO’s played silly games with hidden text and excessive keyword densities aimed at fooling the search engine spiders. Now the major search engines are sophisticated enough not to fall for this trickery ( and will commonly penalise/ blacklist sites which try it).
This has resulted in the formation of a SEO strategy that requires webmasters to create easily navigable and accessible websites with useful content – this is how we need the web to evolve after all.
Back to my story – as the website in question has several geographic locations which will need optimisation we will be looking to have the site listed in local directories and blogs. It is quite likely that we will be recommending a period of press releases at some stage so that the site’s presence and new code and content is brought to the attention of the search engines with more frequency and weight.
This entire process is a FOR>NEXT LOOP of course, as the whole process is iterative. On needs to tune a search engine optimisation campaign, analysing the effects of the work you have done and honing the site so that you get nearer and nearer to a site which fulfills all that their customers may be searching for,
Once your website is worthy of a place high up in the search results it will make its way up there.