Well the entire way in which the internet is navigated is changing rapidly. No longer do people just hit and search on Google when shopping online. eBay is an eCommerce monster, allowing people to shop for almost any item in any condition on one site.
Now, of course, Facebook is entering the fray in a big yet subtle way. It already accounts for a huge percentage in the amount of time spent online for a vast amount of the Western population but now with its Facebook Shopping Solutions it can monetise this traffic all the more.
Hence we have set up an online store on Facebook for Telephones Online.

At the moment people do not naturally consider shopping on Facebook, but we are sure that it will grow in its appeal and, standing on such a platform is sure to take a good slice of the market one day.
The store uses Paypal, which eBay owns so until Facebook create their own currency eBay will have their slice of the cake too.
References :
Telephones Online
Telephones Facebook Store

Social Media has taken over the world, it is official; last month Facebook™ overtook Google™ in the USA for number of page impressions.
This is indicative of how we are changing the way in which we view the web. We used to search online for information, for products or services.
Nowadays we are more and more likely to visit trusted resources. If I want to know about the history of Brighton Pier my first visit may be Wikipedia; when I want a new surfboard I go to eBay and for car insurance I may consider visiting a well known comparison site.
I get my tide times from Tweets.
What this means in terms of SEM ( search engine marketing ) is that it is increasingly attractive for the website owner to have a strategic position with respect to social media. Leveraging ( this means using simple tools to maximum effect ) such platforms as Twitter, Flickr, YouTube and Facebook can pay dividends in engaging your customers and attracting new visitors to your site.

There is another side, however, which has been labelled with the acronym of GMOOT – get me one of those.
This is where a webmaster/ site owner decides that they “just outta have some social media” on their website.
They want the colourful little icons which associate them with youth, Web 2.0 and cool. So, they may get an account on each of these platforms, but then what?

Does your flower store really expect to have fans on Facebook? Should your iphone case emporium expect to have so much to say that people will follow your Tweets? In many cases the answer is a resounding no and it is not long before these pretty icons lead off to pages last updated a year ago with the text “Wow, we are on Twitter at last” or suchlike.

However, there is no doubt that a strong and well organised social media presence can do wonders for your online marketing strategy. If you have a product or service which can be regularly updated in some way, that has a real place in the world of frequent updates, Diggs and suchlike then it really is worth investigating how best to present your company on these ‘new’ stages.

Like so many things online, and indeed in life, it is worth doing only if you are going to do it well.