Well the entire way in which the internet is navigated is changing rapidly. No longer do people just hit and search on Google when shopping online. eBay is an eCommerce monster, allowing people to shop for almost any item in any condition on one site.
Now, of course, Facebook is entering the fray in a big yet subtle way. It already accounts for a huge percentage in the amount of time spent online for a vast amount of the Western population but now with its Facebook Shopping Solutions it can monetise this traffic all the more.
Hence we have set up an online store on Facebook for Telephones Online.
Telephones Online Facebook
At the moment people do not naturally consider shopping on Facebook, but we are sure that it will grow in its appeal and, standing on such a platform is sure to take a good slice of the market one day.
The store uses Paypal, which eBay owns so until Facebook create their own currency eBay will have their slice of the cake too.
References :
Telephones Online
Telephones Facebook Store
Search Engine Optimisation (SEO) or as it is also known ( but with a slightly different lean ), Search Engine Marketing (SEM) used to be a dark art, it was secretive, hidden words and symbols and meta keywords. Most of what a SEO implemented on a website was completely beyond the ken of his/her clients.
Nowadays the art has evolved and much of this is thanks to the ever fluctuating but ever dependable algorithm which Google devised to support its own raison d’être. You see that Google’s very existence is down the fact that it delivers good search results. I shudder when I use Bing as I know that it may well throw up ludicrous and unusable results in its results. Google is king because the first page or two you come to after performing a search will include pretty much all the best sources for solving your query. If any search engine failed to meet this criterion it would soon be dropped by the savvy public.
Hence, and this is clarity and beauty of the highest order, Google makes sure that the searcher (their client to be precise) will be satisfied with their product.
What makes a good website ?
- Clear Identity – “it does what it says on the box”
- Good navigational structure
- Clearly defined sections
- Loads at reasonable speed
- Is accessible
- Can be said to be a useful source of information/ services
- Is recognised by others as a good website
These are some of the things that Google places a high importance upon when considering the validity of your website in its sphere so these are the things you, and your SEO/ SEM agency need to consider when either building a new site or attempting to increase traffic to an existing one.
It is no longer a dark art, SEO you know, it is serving us all, it drives us to create better, more relevant and richer websites, it is the good influence on web site designers and coders, it is the force of natural selection driving the evolution of websites today.
an aside – if Google decided that any website with a huge black circle in the middle of their home page would automatically go to page one in the search results for their <title> tag keywords, do you think that anyone would follow…….
The first thing you need in order to install Google Analytics is a Google Account which can be applied for at https://www.google.com/accounts/NewAccount
Once you have a Google Account you can head over to Google Analytics to apply for an account. This is a simple process which only requires you to know the name of the domain and what country you are in ( twice for some reason ) and you are done.
Google Analytics will now give you some code which you need to have inserted just before the closing <body> tag of your site’s code.
You will then have access to very detailed data about the traffic your site receives. Particularly after a month or so you will start to build up a good idea where your traffic is coming from and what they are doing when they are on your website – in turn allowing you to direct your online marketing campaigns and allow you to identify any areas where your website’s usability is lacking.
The more you return and investigate just what your customers are doing on your site the more you are able to make the best of your web presence.
